Purple Potato Extract

Product name: Purple potato powder

Latin name: Ipomoea batatas (L.) Lam

Specification: Vegetable Powder 

Source: from Hi-Q Purple potato

Extraction part: Rhizome

Appearance: Purple red fine powder

Purple potato powder can be used as a natural pigment.

Purple sweet potato powder, as a high-quality raw material derived from purple sweet potatoes, has demonstrated outstanding application value in the field of natural pigments. Purple sweet potatoes are rich in various natural pigments such as anthocyanins, which can be efficiently preserved after being finely processed into purple sweet potato powder. Its pigment properties are stable and can exhibit rich and vivid color changes in different pH environments, ranging from red purple to blue purple, providing diverse color options for industries such as food, cosmetics, and pharmaceuticals. ​

In the food industry, purple sweet potato powder natural pigment can be used in baked goods, beverages, dairy products, etc., giving products attractive colors and enhancing their appearance appeal. At the same time, due to its antioxidant properties, it helps to extend the shelf life of food, and compared to artificially synthesized pigments, it has more health and safety advantages. In the field of cosmetics, purple potato powder pigment can be used in lipstick, eye shadow, powder blusher and other products to add natural color to beauty cosmetics, and the nutrients it contains have certain nourishing effects on the skin. The pharmaceutical industry also often uses purple sweet potato powder natural pigment to improve the appearance of drugs and increase patient medication compliance.

Applications:

Food
Functional food
Beverage
Fruit Wine
Dietary supplement
Drinks
Health care products 
Pharmaceutical
Cosmetic
Jam
Baking