Yunnan NBC Agricultural Development Co., Ltd. is a composite group company integrating planting, processing, research and development, and sales of coffee as well as the development of tourism products with plateau characteristics. Since its establishment, the company has achieved good benefits by relying on the enterprise development philosophy of [developing agriculture with plateau characteristics and expanding local industries in Yunnan" and an excellent management team. Currently, the products of the company include coffee beans, roasted coffee beans, instant coffee powder, coffee drinks, coffee and catering brand chains, forming a business development model with diversified market and multiple buying and selling channels, and creating a complete logistics system and industry supply chain of coffee from production to sales. Coffee bean products of the company have been listed and traded on Tianfu Mercantile Exchange.
The company`s base is located at the piedmont of Gaoligong Mountains, which was rated by World Wildlife Fund as an AAAAA-level protected area of international significance in 1992, and recognized by UNESCO as a [World Biosphere Reserve" in October 2000. The unique geological environment of this region nourishes rich biological resources and provides special climatic conditions for the growth of coffee. Coffee originated from Gaoligong Mountains has received the highest evaluation of the industry in China.
[RE-SUN", [NBC", [MYCOFFEE", [IN CAFE", [COFFEE 1904" and [COFFEE 1884" are registered trademarks of the company. [RE-SUN" is the trademark of the company for coffee products. [RE" is literally read as LI in Chinese which means the crack of dawn, the start of a day. Its extended meaning is that the development of Yunnan coffee industry has begun to take shape and the consumers` expectation toward Yunnan coffee products. [MYCOFFEE", [IN CAFE", [COFFEE 1904" and [COFFEE1884" are café chain promotion brands of the company, which embody fashion elements, trendy coffee culture suitable for high-end business clubs and public service centers. Different chain brands have been launched for various consumer groups, laying the foundation for the expansion of the company`s chain brands.
The management team of the company has over ten years of experience in coffee industry in production and operation of various forms of coffee products and possesses rich experience in planting, production, research and development and sale of coffee. [Diligent, positive, honesty and innovative" is the code of conduct for enterprise teams; [To seek development for the enterprise, to create wealth for shareholders, to seek benefits for employees and to contribute to the society" is the core value and the ultimate goal of enterprise culture.
Taking the base as the support, products as the carrier, brands as the life, and market as the guide, the company continuously enhances the market competitiveness of the products. By making full use of the superior ecological environment and climate in high mountain region, and combining an industrialized operation mode of [company + base", the company has launched coffee products with competitive advantages in domestic and foreign markets, which makes Yunnan coffee truly go to the world.
At present, coffee industry has gradually become an important economic pillar industry in Yunnan. The company is committed to contributing to the development of Yunnan coffee industry, supporting planters to increase beneficial results, taking the lead to control production quality of Yunnan coffee, and playing a good role as the [guardian" and [quality inspector" for the development of Yunnan coffee industry.